Nov 30, 2020
In today's episode, we discuss the difference between launch copy for courses and launch copy for products, whether there are any other types of launch copy that you need to know about, and whether launches follow a similar strategy across different industries.
Nov 23, 2020
This episode of Business Badassery is all about difficult clients and the dreaded scope creep. We talk preemptive verse responsive strategies, the value of a solid process, and how generosity factors into your pricing. To round it all out, Amy shares her magic phrase for starting difficult conversations, and it is a...
Nov 16, 2020
In today's episode, we talk about what to do when your copy skills and your rates no longer match your client base. Or when your copy skills and rates do match your client base, but they're suddenly scaling back, because of budget or because of changes in their world.
So what do you do? How do you bridge that gap?...
Nov 9, 2020
In this episode, we talk about the problem with the idea of being ready, how to pick a path for your business, the value of thick skin and the business of permission.
So, yes, we are diving deep with this one. I hope you enjoy.
Nov 2, 2020
There's no question that these are very odd times and you are not alone if you're feeling overwhelmed some days, laser-focused on others, and you don't give a rip on the days in between. None of us has ever been through a year like 2020 so we're here to offer some suggestions for coping with the overwhelm and with the...