Jan 25, 2021
2020 is finally behind us.
We can all breathe a deep sigh of relief. Kirsty and I both managed to make some pretty big changes during 2020. We thought it might be interesting to give you a look inside our businesses and what those decisions and changes look like and how they come about.
Jan 18, 2021
Today, among other things we talk about reflective practice and how to think about your business, how to think about growth, how to think about challenges and a specific tool that makes that planning and thinking simpler and way more streamlined.
We also talk about a talent that every copywriter possesses that they...
Jan 11, 2021
Today's writer asks us about voice of customer research. And so we talk about the power of VOC research, why it matters, how we each do it and how it sets conversion copywriters apart from other copywriters.
What's really the power behind VOC? Let's dig in.
Jan 4, 2021
In today's episode, we talk about the one universal truth of having your own business: imposter syndrome.
We dive into why it's not a one-and-done type thing, how it can actually be an indication of something good, and we share some tips and tricks that are helping us deal with it in our own businesses.